MASLOW — BOILERPLATE & KEY FACTS For media use. Australian English. Updated 11 June 2026. The boilerplate and quotes below may be reproduced verbatim. ONE LINE ———————— Maslow is building the shared digital infrastructure for the cooperative economy. SHORT (≈90 words) —————————————————— Maslow is a software and systems company building shared digital infrastructure for member-owned financial institutions — credit unions, cooperatives, and mutuals — worldwide. Rather than competing with these institutions, Maslow connects them, providing the shared technology, coordination standards, and governance that no single institution can build alone. The two halves of the work are deliberately separated: Maslow Holdings builds the infrastructure; the HAPPI Foundation, a not-for-profit, holds it — so the network can never be captured or sold out from under its members. Returns to investors are bounded by design — investors underwrite the build, not the perpetual operation. EXTENDED (≈230 words) —————————————————————— Finance shapes how societies function at every scale — who gets capital, who keeps it, where it flows, and who benefits. 88,000 member-owned credit unions, cooperatives, and mutuals are operating globally, structurally designed to keep capital in the communities it comes from. They represent the only financial infrastructure in the world built to build wealth for communities rather than from them. And they are losing ground — not because they lack purpose, but because they lack a shared and values-aligned operating layer. That is what Maslow builds: infrastructure, not products. A shared interface institutions can deploy without dismantling what they have; interoperability standards so they can plug in without bespoke integration; shared financial utilities — pooled liquidity, shared risk frameworks, and capital products beyond any single institution's reach; and a governance architecture that keeps power distributed and prevents capture by any one actor. It is a missing layer that no extractive actor can provide without ceasing to be extractive. The work runs through two entities, built in parallel and designed to invert: Maslow, the commercial, time-bound build entity, and the HAPPI Foundation, which holds the Covenant from day one. Participating institutions retain their licences, their boards, and their community relationships. Maslow is structured to exit into steward ownership: once capped investor returns are met, ownership of the Company transitions to the HAPPI Foundation. COMPANY DETAILS ——————————————— Legal entity Maslow Holdings Pty Ltd ACN 672 433 519 Headquarters Melbourne, Australia Founded Melbourne, 2020; re-incorporated 2023 Product HAPPI — thehappi.org Website maslow.com.au Structure Capped-return; structured to exit into steward ownership (HAPPI Foundation) Tagline Building shared infrastructure for the cooperative economy. Positioning Credit Unions. Cooperatives. Mutuals. FOUNDERS ———————— Kane Jackson — Co-Founder & Chief Executive Officer Pioneered Australia's first actively managed app-based derivative fund at his first fintech in 2015; a 2025 Byron Fellow; led the five-country fieldwork producing Maslow's coordination failure thesis. Mina Calvert — Co-Founder & Chief Technology Officer Previously Digital Banking Platform Lead at Westpac and Head of Development at Constantinople; the technical architect of Maslow's shared interface layer, interoperability standards, and integration frameworks. Caitlin Robinson — Co-Founder & Chief Operating Officer Previously Operations Manager at Ambulance Victoria, coordinating 500+ personnel and state-wide emergency healthcare resources. All based in Melbourne, Australia. QUOTES FOR USE (attributed to Kane Jackson, Co-Founder & CEO) —————————————————————————————————————————————————————————————— "Extracting from communities has ruined the world. Wealth, resources, and decisions have been stripped from the places that need them by mega corporations and billionaires who decide our fate without experiencing it. It's made life hard for most, less hopeful for many, and what's left is dividing us all. "The solution to that extraction is cooperation, which division makes impossible to build. Luckily, we don't have to build it. It already exists, in the biggest unconnected system on earth: 88,000 community-owned financial institutions, 3 million cooperatives, a billion members, each keeping wealth where it's made, serving the people and places that depend on it — circulating it, improving with it, and using it to enhance life. Maslow exists to connect that system, and put it at the heart of our society — to put community, and life, at the heart of the global economy." For technology and business press: "Enshittification is what happens when users don't own anything. The future isn't a better platform — it's community ownership, community decisions, and community governance. The technology is the easy part." THE SECTOR —————————— 88,000 community-owned financial institutions. Three million cooperatives. A billion members. Credit union numbers fell roughly 10% globally in 2024, the steepest annual decline in years. Sources: sector figures draw on statistical reporting from the World Council of Credit Unions and the International Co-operative Alliance. A full source list is available on request. MEDIA CONTACT ————————————— Email: info@maslow.com.au Press page: maslow.com.au/press Enquiries are read and answered by the founding team — address them to Kane, Mina, or Caitlin. Founder photography (individual + group) is available on request. ACKNOWLEDGEMENT OF COUNTRY —————————————————————————— Maslow acknowledges the Traditional Custodians of the lands on which we reside and operate — the Wurundjeri and Boon Wurrung Peoples of the Kulin Nation. We pay our respects to Elders past and present. Sovereignty was never ceded. WORDMARK USAGE —————————————— - Set the company name lowercase in the wordmark ("maslow.") and sentence-case in running text ("Maslow"). - The pink full stop is part of the mark. Never recolour it.