Palette
Charcoal
#060A17
Primary ground
Off-white
#F4F4FB
Type on dark
Pink
#ED99ED
The full stop. Accent only
Navy
#0D2775
Type on light
Aqua
#6EEDD1
Secondary accent
Typefaces
Bricolage Grotesque
Display · 500 / 600 / 700
Credit Unions.
Outfit
Body · 300 / 400 / 500
Shared infrastructure
Nunito
Wordmark · 900
maslow
JetBrains Mono
Labels & eyebrows · 400 / 500
COOPERATIVE ECONOMY
Instrument Serif
Accent italic · 400
Together. Thriving.
All five families are openly licensed (SIL Open Font License). Free to embed and redistribute.
Wordmark
Navy + pink — light grounds
Off-white + pink — dark grounds
Rules & Clear Space
- Never recolour the full stop. It is always pink (#ED99ED).
- Never distort or rotate the wordmark. Scale proportionally only.
- Don't place the off-white mark on light, or the navy mark on dark — keep contrast.
- Don't add effects, outlines or shadows, or rebuild the mark in another typeface.
CLEAR SPACE = HEIGHT OF THE “m” ON ALL SIDES
DIGITAL MIN — 120PX WIDE
PRINT MIN — 20MM WIDE