Building shared infrastructure for the cooperative economy.

## What Maslow is

Maslow is a software and systems company building shared digital infrastructure for member-owned financial institutions — credit unions, cooperatives, and mutuals — worldwide. Rather than competing with these institutions, it connects them: the shared technology, coordination standards, and governance no single institution can build alone.

The two halves of the work are deliberately separated. Maslow Holdings builds the infrastructure; the HAPPI Foundation, a not-for-profit, holds it — so the network can never be captured or sold out from under its members. Participating institutions keep their own licences, boards, and community relationships.

## The cooperative economy

88,000
Member-owned credit unions, cooperatives & mutuals worldwide
Global sector context
3 million
Cooperatives operating globally across every sector
Global sector context
1 billion
People who are members of a cooperative or mutual
WOCCU · ICA

Credit-union numbers fell roughly 10% globally in 2024 — the steepest annual decline in years. Sector figures draw on the World Council of Credit Unions and the International Co-operative Alliance; full source list on request.

## At a glance

Legal entityMaslow Holdings Pty Ltd
ACN672 433 519
HeadquartersMelbourne, Australia
Founded2020 · re-inc. 2023
ProductHAPPI · thehappi.org
StructureCapped-return → steward-owned
Websitemaslow.com.au

## Founders

Kane JacksonCEO & Co-founder
Mina CalvertCTO & Co-founder
Caitlin RobinsonCOO & Co-founder
BasedMelbourne, Australia

## Media contact

Email info@maslow.com.au or visit maslow.com.au/press. Enquiries are read and answered by the founding team — address them to Kane, Mina, or Caitlin. Founder photography (individual + group) is available on request.

## Acknowledgement of Country

Maslow acknowledges the Traditional Custodians of the lands on which we reside and operate — the Wurundjeri and Boon Wurrung Peoples of the Kulin Nation. We pay our respects to Elders past and present. Sovereignty was never ceded.