MASLOW — BOILERPLATE & KEY FACTS
For media use. Australian English. Updated 11 June 2026.
The boilerplate and quotes below may be reproduced verbatim.


ONE LINE
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Maslow is building the shared digital infrastructure for the cooperative economy.


SHORT  (≈90 words)
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Maslow is a software and systems company building shared digital infrastructure
for member-owned financial institutions — credit unions, cooperatives, and
mutuals — worldwide. Rather than competing with these institutions, Maslow
connects them, providing the shared technology, coordination standards, and
governance that no single institution can build alone. The two halves of the work
are deliberately separated: Maslow Holdings builds the infrastructure; the HAPPI
Foundation, a not-for-profit, holds it — so the network can never be captured or
sold out from under its members. Returns to investors are bounded by design —
investors underwrite the build, not the perpetual operation.


EXTENDED  (≈230 words)
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Finance shapes how societies function at every scale — who gets capital, who
keeps it, where it flows, and who benefits. 88,000 member-owned credit unions,
cooperatives, and mutuals are operating globally, structurally designed to keep
capital in the communities it comes from. They represent the only financial
infrastructure in the world built to build wealth for communities rather than
from them. And they are losing ground — not because they lack purpose, but because
they lack a shared and values-aligned operating layer. That is what Maslow builds:
infrastructure, not products. A shared interface institutions can deploy without
dismantling what they have; interoperability standards so they can plug in without
bespoke integration; shared financial utilities — pooled liquidity, shared risk
frameworks, and capital products beyond any single institution's reach; and a
governance architecture that keeps power distributed and prevents capture by any
one actor. It is a missing layer that no extractive actor can provide without
ceasing to be extractive. The work runs through two entities, built in parallel
and designed to invert: Maslow, the commercial, time-bound build entity, and the
HAPPI Foundation, which holds the Covenant from day one. Participating institutions
retain their licences, their boards, and their community relationships. Maslow is
structured to exit into steward ownership: once capped investor returns are met,
ownership of the Company transitions to the HAPPI Foundation.


COMPANY DETAILS
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Legal entity      Maslow Holdings Pty Ltd
ACN               672 433 519
Headquarters      Melbourne, Australia
Founded           Melbourne, 2020; re-incorporated 2023
Product           HAPPI — thehappi.org
Website           maslow.com.au
Structure         Capped-return; structured to exit into steward ownership
                  (HAPPI Foundation)
Tagline           Building shared infrastructure for the cooperative economy.
Positioning       Credit Unions. Cooperatives. Mutuals.


FOUNDERS
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Kane Jackson — Co-Founder & Chief Executive Officer
  Pioneered Australia's first actively managed app-based derivative fund at his
  first fintech in 2015; a 2025 Byron Fellow; led the five-country fieldwork
  producing Maslow's coordination failure thesis.

Mina Calvert — Co-Founder & Chief Technology Officer
  Previously Digital Banking Platform Lead at Westpac and Head of Development at
  Constantinople; the technical architect of Maslow's shared interface layer,
  interoperability standards, and integration frameworks.

Caitlin Robinson — Co-Founder & Chief Operating Officer
  Previously Operations Manager at Ambulance Victoria, coordinating 500+ personnel
  and state-wide emergency healthcare resources.

All based in Melbourne, Australia.


QUOTES FOR USE  (attributed to Kane Jackson, Co-Founder & CEO)
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"Extracting from communities has ruined the world. Wealth, resources, and
decisions have been stripped from the places that need them by mega corporations
and billionaires who decide our fate without experiencing it. It's made life hard
for most, less hopeful for many, and what's left is dividing us all.

"The solution to that extraction is cooperation, which division makes impossible to
build. Luckily, we don't have to build it. It already exists, in the biggest
unconnected system on earth: 88,000 community-owned financial institutions, 3
million cooperatives, a billion members, each keeping wealth where it's made,
serving the people and places that depend on it — circulating it, improving with
it, and using it to enhance life. Maslow exists to connect that system, and put it
at the heart of our society — to put community, and life, at the heart of the
global economy."

For technology and business press:
"Enshittification is what happens when users don't own anything. The future isn't a
better platform — it's community ownership, community decisions, and community
governance. The technology is the easy part."


THE SECTOR
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88,000 community-owned financial institutions. Three million cooperatives. A
billion members. Credit union numbers fell roughly 10% globally in 2024, the
steepest annual decline in years.

Sources: sector figures draw on statistical reporting from the World Council of
Credit Unions and the International Co-operative Alliance. A full source list is
available on request.


MEDIA CONTACT
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Email:       info@maslow.com.au
Press page:  maslow.com.au/press
Enquiries are read and answered by the founding team — address them to Kane,
Mina, or Caitlin.
Founder photography (individual + group) is available on request.


ACKNOWLEDGEMENT OF COUNTRY
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Maslow acknowledges the Traditional Custodians of the lands on which we reside and
operate — the Wurundjeri and Boon Wurrung Peoples of the Kulin Nation. We pay our
respects to Elders past and present. Sovereignty was never ceded.


WORDMARK USAGE
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- Set the company name lowercase in the wordmark ("maslow.") and sentence-case in
  running text ("Maslow").
- The pink full stop is part of the mark. Never recolour it.
