Updates
15 April 2024
Investor Q&A: 12:30pm 1st May 2024.
Join us for our Investor Q&A where Dr. John-Paul Monck - Banker, Adjunct Professor & former APRA regulator - will start by asking some tough questions of Maslow’s CEO, Kane Jackson.
Then we'll throw to the audience who can ask Kane, Mina Calvert, Lacey Filipich & Caitlin Robinson anything they like!
Maslow secures investment from industry leaders, further expanding its network of support!
14 April 2024
A Message From Maslow’s Founding CTO
4 April 2024 - Kane Jackson
I asked Maslow®'s founding CTO, Mina Calvert to share her views on building technology in Banking & Finance. She offered a comparison to building furniture as an insight into why solutions in this space so often fail.
One of the the great strengths I have over everyone else in determining the likelihood of Maslow® achieving its mission is that I work every day with Mina Calvert. So I thought I'd share an insight into what that's like.
Mina has lead digital banking teams at Westpac and Xinja and was Head of Development at Constantinople when it raised the largest seed round in Australian history (and which it added to just this week).
I've never known a CTO with the technical knowledge Mina possesses, the natural leadership skills and the depth of humanity that she carries around with her every day.
Mina’s the perfect addition to Maslow’s quickly growing team of legends!
Industry Leaders Come Out In Support Of Maslow
3 April 2024
Incredible Stats Coming Out of Maslow’s Investment Round:
A whopping 54% of people who watch Maslow’s video on Birchal register interest to invest;
The upper range of EOI's crossed $1.1m over the weekend, with 6 days remaining;
More people have registered to invest before the offer opens than we’d expected the entire offer to receive!
1 April 2024
Endorsements flooding in for Maslow's mission to build a finance industry for humanity.
Click below to read more.
27 March 2024
Maslow announces partnership with fully licensed bank, sets sights on improving customer outcomes and customer benefit.
Maslow Featured in Startup Daily:
“Maslow’s mission is to radically transform the finance industry from a profit-centric to a value-centric model, striving to turn the retail finance industry into a global utility owned by its users.”
“I’ve never seen anything on LinkedIn that resonated as much as that 9-minute video"
Outpouring of Support
23 March 2024
Maslow’s announcement of its EOI on Birchal has been received well by hundreds of people, with 50% of our EOI target now reached. Here’s just one of the many messages of support we’ve received.
If you’d like to join as a custodian of Maslow’s mission to build a finance industry for the world, register your interest on Birchal, and we'd love to see you there.
Make sure to read the risk warnings and offer documents before investing!
Deep Industry Backing
22 March 2024
It's no secret that lots of people can't openly support what Maslow® is doing. We get lots of private messages like this. And, its okay. We get it ❤️
Ours is a broken industry (finance) and ecosystem (Startups) filled with thousands of incredible people doing their best to feed their kiddlings, pay for their next holiday and, hopefully, if all goes well, to not end up working as a crossing supervisor when they're 95 just to pay their power bill.
Supporting us in the open requires acknowledging how toxic and broken the finance industry is, how pervasive its effects really are, and how reliant so many people are on it never changing. It also requires self reflection and honesty that a lot of people aren't comfortable with.
After all, Upton Sinclar said it's difficult to get a person to understand something when their salary depends on not understanding it. Which is why most of our supporters aren't even on Linkedin. This is a privileged space full of society's most fortunate. And, they have a lot to lose.
But that doesn't mean change isnt needed.
This is a post for the very special people who live and work in this space every day, doing their best for their families, but wish and root for change all the while.
Maslow® is literally built by these people. You're our special sauce. You've seen what's broken and it's WHY you want to fix it.
You send us messages like these and share stories about your time with outward industry darlings, fintech 'success' stories and massive Banks, and we love you for it.
If this message makes you feel something, you're probably one of them, and we'd love your support.
Our list of future hires is brimming with people like this, and its what makes us most likely to succeed.
Maslow's EOI is now open on Birchal, and we'd love to see you there.
Award-winning Money School Author & Tedx Speaker Lacey Filipich Joins Maslow
21 March 2024
“Financial education can only get us so far. The game is rigged
Even if I could make every single person in the world financially capable, we would still have a financial equity gap and it would affect billions of people.
I can no longer remain impartial and on the sidelines when the chance for widespread systemic change comes along and it has in the form of Maslow.”
See Lacey’s full announcement here.
Maslow's EOI is now open on Birchal, and we'd love to see you there.
Announcing The CSF Offer
Last Tuesday, Maslow®’s EOI launched on Birchal. But, we weren’t ready. So Birchal kindly moved it to the bottom of their website didn’t tell anyone...🥰 We planned to privately share our EOI with 500 people who know about our plans & mission.
Because of that specific audience, we broke from common practice and produced a video that informed with detail and length, instead of arousing with key soundbites and brevity (Shout out to our fav so far, Fremantle Seaweed!)
We thought it would only speak to people who already knew about our plans. And, we didn’t think anyone would see the EOI. But, we were wrong. On both fronts 😅People found it. And, dozens of them started registering interest to invest -all but 2 of them completely unknown to us.
Soon we had interest for more than the minimum we were targeting in the entire raise, and we still haven't sent it to our list of 500 yet 😅
So, after shipping fast, and learning, we’re adjusting! With Birchal’s assistance (their team is wonderful!) we’ve changed our strategy and will offer less investment to HNW investors later and more to the people who matter most to us now - the people we’d been told may not resonate with the offer 😂
As was announced in Birchal’s email newsletter yesterday, Maslow®’s CSF round will now be extended to the public, and the EOI is live for anyone to register in 🎉 This also means I can FINALLY announce Maslow®’s incredible, indomitable team, who may surprise as much as they'll impress you!
Joining Caitlin Robinson and I are: 👩💻 Mina Calvert as CTO & Co-Founder 📣 Joan Westenberg as Head of Awareness 👩🏫 Lacey Filipich as Head of Financial Wellness
We’re also working alongside the incredible Hannah Moreno, Jeremy Liddle, Ben Smith & Melisa Raven, as well as working with an equally impressive group of potential future hires, whose names may surprise the industry 🙊
Advising us, and investing real life actual money, we have:
John-Paul Monck on Banking, Brad Kelly on Banking & Payments, Shaun McGowan on Distribution & Software, May Thandi on Insurance & Governance & Eliot Hastie on News and Media
If you like the cut of our jib, or have enjoyed my goings on the past few years, you might also enjoy our too-long video and offer 😅
You'll find it Here: https://lnkd.in/g56HQFHW
We're setting the minimum investment to $250 (which wasn’t the plan😆), so that as many people can get involved as possible. We're told VC's hate that, and it's important we stay on-brand 🙃
Maslow Announces Investment Round & Welcomes Everyone!
20 March 2024
Maslow is pleased to announce that it’s conducting an investment round on Birchal’s Award Winning Crowd-Sourced Equity platform. Expressions of Interest are now open and anyone can register to invest from as little as $250 and help build a finance industry that works for humanity!
Renowned Banking & Finance Developer joins Maslow as CTO & Co-Founder 🎉
19 March 2024
Maslow is pleased to welcome Mina Calvert to its founding team!
Mina has a proven track record as a technologist in Banking and Finance that spans more than 18 years.
She was Digital Banking Lead at Westpac, where she oversaw delivery of the bank’s Afterpay partnership. At Xinja Bank, one of Australia’s first Neobanks, Mina oversaw Digital Banking as Platform Engineer.
Further to this, Mina was Head of Development at Banking-as-a-Service startup, Constantinople, where she was instrumental in the company securing the largest Seed Round investment in Australian History ($32m).
You can read more about Mina’s experience on LinkedIn, or read about it on Maslow’s Birchal page.
Co-founders Kane Jackson & Caitlin Robinson sit down & talk all things Maslow
18 March 2024
Maslow’s details have long been kept quiet. But today is the day we share our plans with the public.
If you’ve wondered what Maslow is about, what it plans to do, or you’re new here and just looking for information, this is for you!
This 9 minute video, filmed amidst the backdrop of Melbourne’s iconic Revolver Lane, will help answer all your questions.
You can watch it on our Maslow’s company profile on Birchal Birchal page.
Keep an eye out for Kane’s hatchet makeup job. He had a run-in with a car on his walk home from work just a few days before filming!
Unprecedented Support
Maslow endorsed by respected business people, journalists, academics & global leaders.
“You're creating a disruption that might be the pioneer of what the future of the financial industry looks like”
Erinch Sahan, on Maslow’s Chasing Financial Equality Podcast.
Maslow’s Chasing Financial Equality Podcast Turns 5 Episodes Old 🎉
Guests have include Walkley-Award-Winning journalist Tracey Spicer AM, world-renowned entrepreneur and Post-Grown Economist Dr. Melanie Rieback, acclaimed non-extractive finance advocate and author Marjorie Kelly, Techstars Managing Director Kirstin Hunter, writer and truth-teller extraordinare Joan Westenberg, and former regulator turned Bank CEO Dr. John-Paul Monck.
“Nothing we do to fix the world matters unless we fix finance”
— Erinch Sahan
Erinch is the Former Chief Executive World Fair Trade Organization and the Business and Enterprise Lead at the renowned Doughnut Economics Action Lab.
Walkley-Award-Winning Journalist Tracey Spicer AM & Techstars MD Kirstin Hunter talk about inequality in tech.
Famed post-growth entrepreneur Dr. Melanie Rieback, exposes the financial extraction of startups and venture capital.
Finance Industry Emergency: A Threat To Our Future
Recorded live from one of SXSW Sydney 2023’s most popular panels featuring; Professor Nick McGuigan, Dr. John Paul-Monck, award winning author Lacey Filipich and Maslow CEO Kane Jackson.
Dr. JP Monck & Kane Jackson sit down for the interview that would expectedly start Chasing Financial Equality.
Maslow Updates
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Maslow Podcast
Maslow's founders & industry experts, supporters, social commentators & critics shine a light on rarely discussed truths of the finance industry, the problems it creates for society address possible solutions.
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Meet Our Founders
Most disruptive startups are run by misfit co-founders with exceptional abilities and a complete disregard for convention - Is Maslow the same? Learn more about our 3 Co-Founders, COO Caitlin Robinson and CEO Kane Jackson & CTO Mina Calvert
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SXSW Sydney Panel
Maslow is pleased to announce the selection of its panel: ‘Finance Industry Emergency: A Threat To Our Future’ at the inaugural SXSW Sydney in October 2023 with Prof. Nick Mcguigan, Dr. JP Monck, Lacey Philipich & Kane Jackson.
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Founderoo Interview
Maslow is building a new financial industry that advocates for & is owned by billions of people. In this piece by Guy Ligertwood and Farzan M, Maslow’s Co-Founder Kane Jackson talks about his unusual & inspiring back story.
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AusBiz Interview
Simon Thomsen talks to Maslow’s Co-Founder Kane Jackson about changing the business model of money, launching a fintech with a revenue product on day one and Maslow’s ambitious plans to shake up the finance industry.
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Banking Revolution
Renowned podcast host Rhondalynn Korolak speaks to Maslow’s Kane Jackson about Sexually Transmitted Debt; the term she’s using to describe the cause of an inevitable banking revolution.
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Money Magazine
‘Aussies struggle to make basic money decisions.’ Money Magazine’s Eliot Hastie speaks to Maslow’s Kane Jackson about why millions of Australians feel unfit to make financial decisions
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Support Deck
Changing the world’s largest industry requires an incredible amount of support. Luckily, Maslow has attracted it from an impressive group of industry experts and thought leaders.
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KOBA Interview
Koba Insurance Founder, Andrew Wong Interviews Kane Jackson, dubbing him ‘The Bad Boy of Fintech’. They chat ethics, alignment and conflicts that prevent good customer outcomes. Check out the interview.
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WFTO Chief Exec.
The former Chief Executive of The World Fair Trade Organization listened to Maslow’s new Podcast, Chasing Financial Equality, and shared an incredible review! Listen on Apple or Spotify and see why it’s getting 5 stars!
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The Index. Interview
Legendary Innovator, Web3 luminary and advocate of financial equality, Joan Westernberg, sat down with Maslow’s CEO to get some depth on 5 big questions about how Maslow works and why its important.
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Maslow Gets Torcht
Torcht Productions Brandon Burns spoke to our founder about building financial equality for humanity, why overall wellness requires financial wellness and who Maslow will upset most with its innovative approach.