For press & media.
Boilerplate · Fact sheet · Brand assets · Contact — Updated 11 June 2026
Maslow is building the shared digital infrastructure for the cooperative economy.
The description, verbatim.
Maslow is a software and systems company building shared digital infrastructure for member-owned financial institutions — credit unions, cooperatives, and mutuals — worldwide. Rather than competing with these institutions, Maslow connects them, providing the shared technology, coordination standards, and governance that no single institution can build alone. The two halves of the work are deliberately separated: Maslow Holdings builds the infrastructure; the HAPPI Foundation, a not-for-profit, holds it — so the network can never be captured or sold out from under its members. Returns to investors are bounded by design — investors underwrite the build, not the perpetual operation.
Finance shapes how societies function at every scale — who gets capital, who keeps it, where it flows, and who benefits. 88,000 member-owned credit unions, cooperatives, and mutuals are operating globally, structurally designed to keep capital in the communities it comes from. They represent the only financial infrastructure in the world built to build wealth for communities rather than from them. And they are losing ground — not because they lack purpose, but because they lack a shared and values-aligned operating layer.
That is what Maslow builds: infrastructure, not products. The work runs through two entities, built in parallel and designed to invert: Maslow, the commercial, time-bound build entity, and the HAPPI Foundation, which holds the Covenant from day one. Participating institutions retain their licences, their boards, and their community relationships. Maslow is structured to exit into steward ownership: once capped investor returns are met, ownership of the Company transitions to the HAPPI Foundation.
The essentials.
Credit-union numbers fell roughly 10% globally in 2024, the steepest annual decline in years. Sector figures draw on the World Council of Credit Unions and the International Co-operative Alliance; a full source list is available on request.
Attributed to Kane Jackson.
“Extracting from communities has ruined the world. Wealth, resources, and decisions have been stripped from the places that need them by mega corporations and billionaires who decide our fate without experiencing it. It's made life hard for most, less hopeful for many, and what's left is dividing us all.
“The solution to that extraction is cooperation, which division makes impossible to build. Luckily, we don't have to build it. It already exists, in the biggest unconnected system on earth: 88,000 community-owned financial institutions, 3 million cooperatives, a billion members, each keeping wealth where it's made, serving the people and places that depend on it — circulating it, improving with it, and using it to enhance life. Maslow exists to connect that system, and put community, and life, at the heart of the global economy.”
“Enshittification is what happens when users don't own anything. The future isn't a better platform — it's community ownership, community decisions, and community governance. The technology is the easy part.”
Named with a tension we sit with honestly.
The company is named after Abraham Maslow. That naming carries a history it is responsible for acknowledging. Much of what is associated with Maslow's “hierarchy of needs” has direct antecedents in Blackfoot teachings, in which self-actualisation is the foundation on which community actualisation, and then cultural perpetuity, are built — not the apex.
The company's two-word slogan — Together. Thriving. — was chosen in direct contradiction to the hierarchy attributed to Maslow: that human flourishing is collective, that the collective is the foundation, not the summit. The full statement and Acknowledgement of Country are on the Acknowledgement page.
Logos, social cards & imagery.
Please don't alter the wordmark's proportions or recolour the pink full stop. The complete kit — vector wordmarks, icons, social cards, editorial imagery, motion loops, and the printable sheets — lives in the brand kit.
Every enquiry reaches a person.
Enquiries are read and answered by the founding team — address them to Kane, Mina, or Caitlin. Please include your outlet, the nature of your piece, and any deadline you're working to. Photography and interview availability are provided on request.